Unveiled: The Ultimate Surfer SEO Review 2023

Surfer SEO Review Logo with an abstract wave or surfboard icon in pink and orange gradient colors, followed by the word 'SURFER' in white capital letters on a black background.

Hey there, fellow SEO enthusiasts! ūüĎč If you’re here, chances are you’ve heard the buzz about Surfer SEO, or maybe you’re on the hunt for the next big On-Page SEO tool to supercharge your content optimization. Either way, you’re in for a treat.

Surfer SEO isn’t just another tool in the vast digital sea; it’s a game-changer. In the ever-evolving world of SEO, where content is both king and kingdom, Surfer SEO acts like your loyal knight, ensuring your content is always optimized and ready to joust in the SERPs (Search Engine Results Pages) arena.

In this article, we’ll dive deep into the waves of Surfer SEO, exploring its features, understanding its importance, and demystifying the magic behind its content optimization powers.

Whether you’re an SEO newbie or a seasoned pro, our aim is to provide you with a comprehensive, yet easy-to-digest review, so by the end, you’ll know if Surfer SEO is the right tool for your digital arsenal. So, strap in, and let’s ride the SEO wave together! ūüĆä

Logo with an abstract icon featuring two parallel vertical bars enclosed by circular arrows, in a pink and orange gradient color, followed by the word 'SURFER' in bold black capital letters on a muted white background.

Surfer SEO Review Key Takeaways

  1. Surfer SEO helps in optimizing content for a better ranking on Search Engine Results Pages (SERPs).

  2. Using Surfer SEO effectively requires understanding its features and using them appropriately.

  3. Surfer SEO is not a magical solution for poor-quality content; it’s essential to begin with quality content for the best results.

  4. Surfer SEO encompasses a wide array of powerful features that aid in the entire content creation process.

  5. Among the best On-Page SEO optimization tools available in 2023, Surfer SEO holds a significant position.

What is Content Optimization and Why is it Important?

Illustration of a surfer skillfully navigating a massive wave composed of digital binary code (1s and 0s). A large magnifying glass focuses on the surfer and a part of the wave, emphasizing the digital nature of the water. The background is a soft teal color with gentle gradients and floating binary numbers.

Before we dig into this Surfer SEO review, let’s take a look at what content optimization is and why it’s important.

Content optimization is the process of refining content to enhance its visibility in search engines, engage the target audience, and drive desired actions.

It typically involves ensuring that the content is relevant to targeted keywords, is of high quality, and is easily accessible to both users and search engines.

The importance of content optimization includes:

  1. Ranking Higher on Search Engines: Optimized content has a better chance of securing top positions in search engine results, leading to more organic traffic.

  2. Reaching a Larger Audience: By targeting specific keywords and topics, you can reach a broader and more relevant audience.

  3. Engaging the Right Audience: Content that’s tailored to the interests and needs of your target demographic can lead to higher engagement and conversion rates.

  4. Boosting ROI: Optimized content can lead to a better return on investment (ROI) by driving more qualified leads and sales.

  5. Establishing Thought Leadership: High-quality, optimized content can position a brand or individual as a thought leader in their industry.

In essence, content optimization ensures that the time and effort put into creating content yield maximum results by reaching and resonating with the intended audience.

Logo featuring an abstract icon with two vertical bars enclosed in a gradient pink and orange shape, followed by the word 'SURFER' in white capital letters. The logo is centrally placed on a deep purple background with subtle curving lines and dot patterns flowing towards the right.

Surfer SEO Review 2023

A vibrant digital cityscape at night with glowing skyscrapers adorned with multi-colored star lights. A surfer elegantly rides a luminous wave of data streaming through the city. Above, stars hang from the cosmic sky, with the numbers '2023' illuminated brightly amongst them.

Now that you know what content optimization is, let’s get started with our look at Surfer SEO.

What is Surfer SEO?

Background and Development History

Surfer SEO emerged as a tool designed to optimize content for search engines. The foundation of Surfer lies in its aspiration to make SEO universally accessible, irrespective of one’s geographic location or educational background.

By doing so, it aims to democratize organic search and provide equal opportunities for businesses and individuals to thrive online.

Role in the Current SEO Landscape

In the constantly evolving world of search, Surfer SEO holds a pivotal position by offering real-time analysis of the Search Engine Results Pages (SERPs).

This ensures that users receive metrics and factors representative of the current state of the search landscape.

As a testament to its efficacy, many experts rely on Surfer SEO’s insights to implement the best SEO practices and gain an edge over bigger competitors in the digital realm.

Furthermore, the platform’s data-driven approach to SEO optimization equips users with actionable and practical insights to enhance website rankings.

Technical Aspects of Surfer SEO

Infographic highlighting the key advantages of 'Surfer'. Features displayed include a 'Content Editor & Score' with a gauge showing a score of 50/100 and details on content structure, an 'API' section with related icons, insights from the 'Google Algorithm' with a magnifying glass icon, a 'One Collaborative Space' section showcasing multiple user profile pictures, an 'All SEO activities in one place' list with action points, a 'Much Better Google Rankings' snippet displaying a search result for coffee makers, and an 'Automated Workflow' with a gear icon. Central to the infographic is a prominent label that reads 'KEY ADVANTAGES OF SURFER', and on the bottom right, there's an icon of an hourglass with the text 'Around 20h of time saved per month'.

Platform Compatibility and Requirements

In today’s dynamic digital realm, Surfer SEO stands out in the crowd of SEO tools due to its impressive compatibility range.

Designed for versatility, it’s accessible across multiple platforms, ensuring that whether you’re on a PC, Mac, or even on the go with your mobile device, you can harness the power of Surfer SEO.

The tool’s cloud-based nature means there’s no heavy software installation needed. All you require is a stable internet connection and a modern browser to dive into its wealth of features.

User Interface and Experience

Navigating the world of SEO can be daunting, but Surfer SEO’s user interface makes it a breeze. With its intuitive design, even those new to the SEO landscape can find their way around with ease.

Vibrant visual representations, clear navigation buttons, and straightforward dashboard layouts ensure that users spend less time figuring things out and more time optimizing their content.

Furthermore, tooltips and guides are sprinkled throughout, making the learning curve gentle for newcomers.

Speed and Performance Metrics:

Time is of the essence, especially in the fast-paced world of digital marketing. Surfer SEO recognizes this and delivers speed in its performance.

The tool rapidly scans the SERPs, providing real-time data that’s crucial for making timely optimizations.

Its algorithms are fine-tuned to churn out accurate performance metrics swiftly, ensuring users can make informed decisions without delay.

Whether it’s keyword analysis, content evaluation, or competitive benchmarking, Surfer SEO ensures prompt and precise results every time.

While it’s deeply technical at its core, Surfer SEO’s charm lies in its ability to present complex data in an easy-to-digest manner, making SEO not just a technical endeavor but also an art form.

Surfer SEO Featured and Add Ons

Promotional graphic for 'Surfer Tools' focusing on 'KEYWORD RESEARCH'. The left side features text that explains the benefits of using Surfer's Keyword Research tool, emphasizing the ability to see relevant keywords, their search volume, and SERP similarity without spending hours on manual analysis. Bullet points highlight its capabilities to get relevant keyword suggestions, discover similar terms, and identify search volume. The right side displays a user interface snippet showcasing a keyword research action for 'print 3d designs'. This section shows the search volume and similar keywords, including '3d printing designs', '3d designs for printing', '3d printed model', and 'print 3d design', with their respective SERP similarities and search volumes.

Keyword Research Tool

Surfer SEO’s Keyword Research Tool is a game-changer for anyone looking to elevate their content strategy. Here’s a breakdown of what it offers:

  1. Topical Authority: The tool aids in establishing topical authority, which is crucial for climbing the Search Engine Results Pages (SERPs). By using Surfer, you can streamline your strategy and position yourself as an expert in your niche.

  2. Efficiency: Say goodbye to hours of manual research. With Surfer’s Keyword Research Tool, you can discover dozens of relevant topic clusters based on your primary keyword in just minutes. This means a treasure trove of content and keyword ideas ready for you to explore. The tool also offers you key information on your target keyword including keyword difficulty, search volume,

  3. Content Quality: The tool empowers you to create content that’s not only relevant but also rankable. This ensures that your articles are well-researched, high-quality, and loved by both your audience and search engines.

  4. Who’s it for?: Whether you’re someone who craves more organic traffic, feels stuck for fresh content ideas, or is tired of the dreaded writer’s block, this tool is designed for you.

    It’s especially beneficial if you’re looking to cut down the hours spent on manual keyword research.

  5. FAQ Insights:

    • Why use it?: Surfer’s Keyword Research Tool helps in creating topic clusters, ensuring comprehensive coverage of a theme, which is rewarded by search engines.

    • Keyword Grouping: The tool groups related keywords into topic clusters, providing insights on monthly search volumes and ranking difficulty.

    • Who should use it?: It’s for everyone, from individuals to agencies, looking to save time on keyword research and wanting a comprehensive content plan.

    • Unique Features: Surfer merges content strategy, creation, and optimization, using advanced technologies like NLP and machine learning. It analyzes over 500 web signals to provide real-time, competition-based guidelines that are Google-compliant.

In essence, Surfer SEO’s Keyword Research Tool is a comprehensive solution for those aiming to boost their content strategy, drive organic traffic, and ultimately, increase revenue.

Pro Tip: Want more keyword ideas while searching on Google? Take advantage of Surfer SEO’s free Google Chrome Extension called Keyword Surfer.

Keyword Surfer is a Surfer SEO tool that gives you valuable information related to your search results including keyword suggestions related to your seed keyword, search volume, CPC, and on-page data to name a few. Download this extension from the Chrome web store and start using the power of Surfer today.

Surfer’s SEO Audit Tool

Promotional graphic for 'Surfer Tools' highlighting the 'AUDIT' feature. On the left side, text emphasizes the user-friendliness of the SEO Audit tool, explaining there's no need for extensive keyword research or adjustments. It mentions the automation of the process which completes in less than a minute. Key benefits of Surfer's Audit tool are laid out, such as providing step-by-step guidelines for content optimization to achieve better search engine rankings, offering internal link suggestions, identifying SEO errors, and assisting in finding the appropriate keyword density. On the right side, a snapshot of a user interface showcases an 'AUDIT' of a 'PRODUCT ROADMAP' page, displaying metrics like 'Content Score' and a list of 'Prominent Terms', with options to filter and adjust for SEO enhancements

Surfer’s SEO Audit Tool is a game-changer for anyone looking to optimize their website’s SEO.

Surfer’s SEO Audit Tool, aptly dubbed the “king of efficiency and quick win.” This tool is designed to make the SEO optimization process a breeze. How? By automating the intricate parts of the process that previously required hours, if not days, of manual work.

With the SEO Audit add-on, you don’t need to be an SEO expert. The tool does the heavy lifting, providing you with clear, step-by-step instructions to optimize your content for better search engine rankings. And the best part? It accomplishes this in less than a minute!

All you need to do is add the URL and target keyword, and Surfer’s Audit tool will give you actionable items that you can fix in your content to increase its ranking. These items include:

  • Internal linking opportunities

  • Keyword Density advice

  • Heading suggestions

  • Word Count

But that’s not all. Once you’ve made the recommended tweaks, you can easily track your SEO victories using Google Analytics.

So, if you’re keen on boosting your website’s SEO without the usual hassles, give Surfer’s SEO Audit Tool a try and watch your content soar in search engine rankings!

To see exactly how to use the audit feature you can watch the following video:

Enhance Your Best Performing Content with Surfer SEO Audit

Content Editor

Promotional graphic for 'Surfer Tools' emphasizing the 'CONTENT EDITOR' feature. On the left, the text highlights the capability of the tool to create perfectly optimized content. It promises to provide guidelines based on Google's preferences and audience interests, emphasizing the ability to write hyper-relevant content, receive real-time feedback through a Content Score, and optimize for multiple keywords or SERPs in a single piece. On the right side, a user interface preview showcases the Content Editor in action. It displays a content score of 50/100 and a breakdown of content structure metrics such as word count and headings. A search bar for terms is visible, with listed keywords like 'best head shavers'. Additionally, a content editing area presents an article titled 'How to shave your head with an electric shaver. Tips and tricks from top barbers.' with an accompanying image of three different electric shavers.

No Surfer SEO review would be complete without a thorough review of our favorite tool, the content editor.

Surfer SEO’s Content Editor is a powerful tool designed to assist writers in crafting articles that are not only engaging but also optimized for search engines. Here’s a breakdown of what it offers:

  1. Versatility in Content Creation: Whether you’re looking to generate a list of relevant keywords, create an article outline, or write content that’s SEO-optimized, Surfer’s Content Editor has got you covered. Plus, with Surfer AI, you can even get a fully optimized article in just 20 minutes!

  2. Real-time Feedback: As you write, the Content Editor provides real-time feedback on keyword relevance, word count, recommended keyword density, and optimization levels. This ensures that you’re always on the right track. What makes the content editor really valuable is the content score that changes as you write to tell you how optimized your article is.

  3. Outline Builder: This built-in feature helps you with your content structure, offering potential headings and questions to guide your writing.

  4. Multilingual Support: Surfer isn’t limited to just English and Spanish. You can write and optimize content in various languages, ensuring global reach.

  5. Plagiarism Check: Before publishing, you can check your article for plagiarism, ensuring authenticity and avoiding potential penalties.

  6. Integration with Popular Platforms: Whether you’re using Google Docs, WordPress, or Jasper, Surfer integrates seamlessly, making your workflow smooth.

  7. NLP Capabilities: Natural Language Processing (NLP) enables a better understanding of content. Surfer uses NLP to extract relevant terms related to your main keyword, guiding you on term usage for better optimization.

  8. Team Collaboration: You can share a Content Editor link with your team, allowing multiple people to review and edit directly in the tool. Plus, there’s a Google Docs extension and WordPress integration for added convenience.

  9. Guideline Generation: Surfer analyzes top-ranking pages on Google to provide insights on content that performs best. It’s recommended to review these organic competitors and select those that align with your search intent.

  10. Growing Community: Surfer is trusted by numerous agencies, teams, and individuals worldwide, including renowned brands like FedEx, Lenovo, and Shopify.

In essence, Surfer SEO’s Content Editor is a comprehensive solution for anyone looking to elevate their content game, ensuring that articles are not only reader-friendly but also primed for search engine success.

Below you can see an example of the Content Editor’s “Content Score” and Surfer SEO’s recommendations for an article based on this target keyword.

Surfer SEO Content Editor example before an article is written or optimized.

Take a look at my Surfer SEO tutorial video below to see how you can use it with Jasper to optimize content.

Pricing and Plans

Surfer SEO continues its pursuit to make SEO available to the masses which is why it recently went through a pricing change to make sure you only pay for the tools you want and will use.

Pricing and features chart for 'Surfer' SEO tool packages. The chart is divided into four columns representing different plans: 'LITE', 'ESSENTIAL', 'ADVANCED', and 'MAX'.

Detailed Breakdown of Pricing Tiers:

Before we discuss the pricing tiers and who they are designed for, let’s take a look at the features that all Surfer SEO plans come with:

  • Shareable Articles: This allows you to share articles you have created or optimized in the Content Editor with people outside your organization. Surfer points out this is perfect for people who have outside writers and want to make sure they are creating SEO-optimized content.

  • Plagiarism Checker: Easily check your content for plagiarism with one click prior to posting it to your website.

  • Terms Assistant: Terms Assistant uses AI to help you find the right place to add specific terms to your article.

  • WordPress Integration: With the free Surfer SEO WordPress Plug-In, you can easily transfer content from the content editor to your website ready to be posted.

  • Jasper Integration: Write SEO-optimized content 5x faster with Jasper integration.

Surfer SEO pricing is now broken down into four different pricing tiers:

1 – Essential ($89/mo):

According to Sufer SEO, an essential plan is an affordable option for individuals or small teams looking for an SEO boost and have lower content needs.

This plan comes with:

  • 15 Content Editor Articles Included ($5 each for any additional article over the 15)

  • 2 Organization Seats

  • Unlimited Keyword Research (100 searches per day)

2 – Advanced ($179/mo):

The advanced plan is ideal for SEO experts with larger teams that have higher content needs.

This plan comes with:

  • 45 Content Editor Articles Included per month ($3 each for any additional article over the 45)

  • 5 Organization Seats

  • Unlimited Keyword Research (100 searches per day)

3 – Max ($299/mo):

The Max Plan is perfect for large agencies and teams who have large content needs.

This plan comes with:

  • 90 Content Editor Articles Included per month ($3 each for any additional article over the 90)

  • 10 Organization Seats

  • Unlimited Keyword Research (100 searches per day)

The Max plan includes the following additional tools at no additional cost:

  • Audit: 100 audits per month

  • SERP Analyzer: 100 audits per day

  • Whitelabel

  • API

4 – Enterprise:

Finally, for large agencies or enterprises looking to scale, Surfer SEO offers a completely customizable plan called Enterprise.

Surfer SEO Add-Ons Pricing Table

Surfer SEO Add-Ons

Surfer SEO recently changed its pricing to make its service more affordable and to allow people to only pay for the tools they need and use. Now the following tools are available as add-ons to any plan:

  • Audit ($49/mo): 100 audits per month

  • SERP Analyzer ($29/mo): 100 audits per day

  • White Label ($49/mo)

  • API ($29/mo)

(See above for more details on these add-ons)

Surfer Ai

Surfer Ai is Surfer SEO’s new add-on that uses Ai to write fully SEO-optimized content for your blog or website in minutes. All you have to do is add images to the articles and post them to your site. Each AI article is $29.00.

For more information on Surfer Ai, take a look at our Surfer Ai in-depth review and tutorial. You can also watch this video we created showing how easy it is to write an article with Surfer Ai:

Testimonial graphic featuring Elmeri Palokangas, a Blogger at AIMailWriter. The image showcases a circular portrait of a young man with short hair, smiling. The background is dark purple with abstract design elements. The testimonial reads:  'I've been a content writer for a while already, seen the AI trend, and tested all the available AI tools. What is the problem with most AI tools? Most AI tools don't optimize for search intent and SEO, but SurferAI does that. That's why I fell in love with it. SurferAI combines article creation and optimization, which makes it one of (if not the most) effective AI tools out there.'  The bottom of the graphic displays the 'SURFER AI' logo.

Surfer SEO Pros and Cons

Digital artwork depicting a surfer riding a massive wave, surrounded by a futuristic interface. The wave merges seamlessly with a matrix of luminous blue and red digital lines, evoking the convergence of nature and technology. Floating around the surfer are various glowing icons, including green checkmarks, red crosses, and thumbs-up symbols, illustrating positive and negative feedback or interactions. The scene is set against a celestial backdrop with radiant stars and a gradient from deep blue to vibrant red at the horizon.

Let’s take a look at some Pros and Cons of Surfer SEO.


  • It works! Surfer SEO has helped us write and optimize hundreds of pieces of content for our website and our clients’ sites and has helped us get on the first page of Google

  • User-Friendly: Surfer SEO is known for its user-friendliness, making it easy for users to navigate and utilize its features.

  • Powerful Content Editor: Creating a new content editor in Surfer SEO is straightforward and only takes a few clicks.

  • Effective Content Optimization: Surfer SEO is recognized as a valuable tool for optimizing content and aligning it with SEO best practices.

  • Competitive Edge: Surfer is considered superior, especially for content and optimization aspects of SEO, helping users outperform competitors.

  • Value for Money: Despite some opinions on its pricing, many believe that Surfer offers great value for money when compared to other SEO tools.


  1. Pricing: Some users find Surfer SEO to be expensive, especially when compared to competitors like Frase and Scalenut which might offer better value for money.

  2. Payment Limitations: Surfer SEO can only be paid for using a credit card. If your bank doesn’t allow transactions from the country of Poland (mine doesn’t) paying for your service may be difficult.
  3. No Free Trial: Unlike many other tools, Surfer SEO does not offer a free trial.

Surfer SEO Alternatives

Here are some of the most popular Surfer SEO alternatives:

  1. Frase – A tool designed to help businesses and marketers optimize their content for search engines.

  2. Page Optimizer Pro – Especially recommended for optimizing existing content.

  3. Clearscope – Another popular content optimization tool mentioned across multiple sources.

  4. Marketmuse – A tool that aids in content optimization and strategy.

  5. Topic – Another alternative for content optimization.

  6. Content Harmony – Highlighted as a top alternative for both SEO and content teams[4].

  7. WriterZen – A tool for writing optimized content.

  8. Scalenut – Another popular alternative to SurferSEO.

  9. NeuronWriter – Features a top-notch content editor, competition data, and AI writing capabilities.

Customer Support and Community

Vibrant digital illustration of a beach scene at sunset. A raised lifeguard hut serves as a tech hub, with individuals working on computers inside and a luminous neon sign reading 'Surfer SEO 2023: Unwavering Support & Thriving Online Community' above it. A surfer stands beside the hut, holding his board and looking out over the tranquil sea where several people enjoy surfing and swimming. A picturesque sunset bathes the scene in warm hues of orange and pink, as the sun sinks below the horizon. In the distance, a floating platform and small hill complete the tranquil setting. The beach is bustling with activity, as groups of people converse, walk, or relax on the sands, encapsulating a blend of leisure and technology.

Review of Customer Service Responsiveness and Quality:
Now, let’s dive into something every user deeply cares about ‚Äď customer support. From our journey with Surfer SEO going on for two years now, we found their support team to be a cut above the rest.

Whenever we stumbled upon a challenge or had a burning question, all we needed to do was use the convenient chat feature and we could search for an answer to our question or speak to one of their fabulous live reps. The live reps are right there, ready to help.

Their response time? Absolutely commendable! More often than not, we got our answers within a few hours unless it was late at night. And let me tell you, their in-depth knowledge of Surfer SEO made the whole interaction smooth and fruitful.

At the bottom right-hand corner of your Surfer SEO screen, you will see a question mark icon. Click the question mark and this customer service menu will appear:

Surfer SEO service window shoing all of the customer service options

Community Feedback, Forums, and Additional Resources:
Diving into the world of SEO can be daunting. But guess what makes it easier? A thriving community! Surfer SEO boasts an active user base on Facebook that actively engages in discussions, shares success stories, and helps out fellow members.

In the Facebook Group, you’ll find a wealth of knowledge and insights. And if you’re someone who loves to dig deeper, Surfer SEO offers a plethora of resources, from detailed guides to insightful webinars. This community vibe ensures you’re never alone in your SEO journey!

In essence, with Surfer SEO, you’re not just investing in a tool; you’re joining a vibrant community that’s eager to see you succeed!

Surfer SEO Testimonials

Surfer SEO Testimonial #1
Surfer SEO Testimonial #2
Surfer SEO Testimonial #3
Surfer SEO Testimonial #4

Should You Make Surfer SEO Part of Your SEO Tool Belt?

As a customer for almost two years and a company that has written and optimized hundreds of pieces of content with the help of Surfer SEO, we couldn’t imagine doing SEO and SEO content creation without Surfer SEO.

It comes down to the perfect combination of the results we have received using this tool, the service we have experienced, and the value for the money. If you are an SEO or a small business owner with a website and blog, Surfer SEO is a must-have in our opinion.

Surfer SEO 7-Day Money Back Guarantee

Surfer SEO knows they have a good product that is in high demand so they don’t offer a free trial period. What they do offer is a 7-day money-back guarantee. If you purchase one of their plans, and you decide the tool isn’t for you within the first 7 days, they will give you a full refund.

Surfer SEO Image stating "Let Surfer Take Your Content Strategy to the Next Level"

Surfer SEO Review Conclusion

In the ever-evolving digital landscape, positioning oneself for online success has never been more crucial. Surfer SEO emerges as a powerful ally in this quest, offering tools and techniques tailored to elevate content and ensure it resonates with what search engines prioritize.

From startups striving for visibility to established brands looking to maintain their edge, effective SEO is the bridge to achieving these goals. By harnessing the capabilities of Surfer SEO, businesses and individuals can navigate the complexities of the digital realm, crafting content that doesn’t just exist but excels.

The path to ranking first on Google is layered with challenges, but with Surfer SEO as your compass, the journey becomes a roadmap to success.

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CreativityNext SEO Solutions

If you need some guidance when it comes to maximizing your website content or have questions on how to use Surfer SEO to optimize your blog posts for your target keywords, contact us today!

Working with us will allow you to unlock the potential to rank higher and reach your target audience effectively. Contact us today at creativitynextseosolutions.com.

Meet the author

Hey I'm Wesley

Wesley Cable is an SEO Content Specialist with a passion for helping small businesses expand their digital reach with the help of SEO. He is committed to making SEO services available to everyone so don’t hesitate to contact him with questions on how SEO can help your business. When not helping businesses grow and writing about SEO, Wesley enjoys spending time with his family in CA, listening to music, and wine tasting.

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