Surfer AI Review: The Best AI Writing Tool for 2024?

Surfer Ai Advert with logo and text

If you’re in content marketing, SEO, or creating content for your blog or website, you’re likely familiar with Surfer SEO, which we call the best SEO tool in the world!

If you’re looking to give your SEO and organic traffic a serious boost and climb those search rankings with the convenience of an AI-powered tool, we may have an answer for you! Meet Surfer AI! It’s a game-changer!

Imagine having a tool that doesn’t just generate articles but actually understands what makes it rank well—thanks to the magic of keyword research, natural language processing, and machine learning.

Surfer AI studies the search engine results pages (SERPS) of the top ranking pages for your specific keyword (yep, those SERPs you keep hearing about) and crafts content specifically designed to match search intent and score top marks with the help of one of the most advanced generative ai models available.

Surfer Ai claims that it doesn’t just write articles, it generates traffic! Let’s take Surfer Ai for a spin and find out if it’s AI-generated content is really that good!

Try Surfer AI from Surfer SEO Here

Surfer Ai advert image with woman looking suprised pointing at the words "Write smarter with Surfer AI"

How does Surfer AI work?

First, Surfer Ai does an in-depth scouring of the high-ranking pages for your target keyword. It’s like having a secret agent that identifies the key ingredients making those pages a hit. We’re talking about an AI writer with the perfect blend of keyword usage, content length, and even article structure.

Once Surfer AI gathers all this intel, it crafts a tailored content brief for you. Imagine having a personalized roadmap to online success! This brief doesn’t just give general advice; it serves up specific recommendations on how many keywords to sprinkle in, the ideal length of your article, and the best way to structure it.

Ready for the kicker? You can either use this golden brief to whip up your own winning content or let Surfer AI do the heavy lifting and generate the article for you. Either way, you’re geared up for success.

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Who is Surfer AI for?

Surfer AI is a powerful tool that can be used by a variety of businesses, including:

  • Agencies

  • Marketing teams

  • Individual content creators

Surfer AI is a great option for businesses that want to improve their content’s SEO performance but don’t have the time or resources to do it themselves. Surfer AI can help you save time and improve your content’s chances of ranking well in search.

Benefits of using Surfer AI

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There are many benefits to using Surfer AI, including:

  • Save time: Surfer AI can automate many of the tasks involved in content creation and optimization, freeing up your time to focus on other aspects of your business.

  • Improve your content’s SEO performance: Surfer AI uses data-driven insights to help you generate articles that are more likely to rank highly in search engines like Google.

  • Get more traffic to your website: Better SEO performance means more traffic to your website, which can lead to more leads and sales.

  • Improve your content’s readability: Surfer AI can help you make your content more readable by suggesting improvements to the structure, grammar, and vocabulary.

  • Get feedback on your content: Surfer AI can provide feedback on your content, such as suggestions for improvement and recommendations for keywords to use.

Futuristic digital illustration of a robot sitting at a desk with a holographic computer display showing various SEO metrics and analytics. The screen prominently features a surfboard constructed from binary code, symbolizing the Surfer AI tool. Above this display is the illuminated title 'HOW I CREATE SEO-OPTIMIZED USING SURFER AI,' emphasizing the theme of the image. The scene is set against a dark background with streams of blue digital data raining down, adding to the high-tech ambiance.

How I Create SEO-Optimized Articles Using Surfer AI

Here is a step-by-step process I use for generating SEO-optimized articles using Surfer Ai.

Step #1 – Keyword Research: Decide on Your Target Keyword

The first step in the process is deciding on a target keyword for your article. You can do this using the keyword research tool within Surfer SEO or whichever keyword research tool you prefer.

We like to use Ahrefs for our keyword research because we trust the data it provides and its easy to use.

Step #2 – Go to Content Editor, Toggle Write with Ai, and Add Target Keyword

The next step is to select Content Editor from the menu on the left of your screen. Make sure to toggle the “Write with Ai and then enter your target keyword. For this example, we are writing an article for the target keyword “SEO for Social Media Marketing”

Step #2 in Creating an Article in Surfer AI: Content Editor Menu

Step #3 – Adjust and Personalize Your Ideal Article

The next step in the process involves making adjustments to the type of article you want to write, including the tone of voice, the level of AI detection, and whether you want to review the article outline before Surfer Ai writes the article.

Adjust & Personalize: Craft Your Ideal Article

Article Type

Surfer Ai gives you the opportunity to choose what type of content you want to create. You can choose from Blog Post, Product Roundup, or Single Product Review. For this example, I selected a Blog Post.

Select your article type

The Tone of Voice

This gives you the opportunity to decide what tone of voice you want for your content. There are many choices to pick from including Bold, Casual, Conversational, Dramatic, Excited, etc. The default tone of voice is called Auto-Serp based which will write the article in a tone that matches the tone of the top ten ranking articles in the search engine results pages (SERPS).

Professional Tip: We typically choose either conversational or casual because we want to make sure we create SEO-optimized articles that anyone can read and understand and this helps the article be better for voice search queries.

Surfer Ai Tone of Voice Menu

Anti-Ai Detection Preference

Selecting to boost anti-AI detection will make it more difficult for the content to be detected as AI-written. Keep in mind that toggling this on can result in a lower Content Score and less natural language. Currently, Google says there is a place for AI-written content and since this is going to be a very well-written article, I will leave this unchanged.

Secondly, once the article is written, you will still need to make edits and add the human touch before you post it on your site. Not to mention we are not trying to hide the fact that we are using this AI tool for content.

Anti-AI Detection Selection


We believe that the foundation of a good piece of content (especially if an AI writing tool is helping) is a strong article outline. For this reason, we always elect to see the outline before the article is created.

The advantage of seeing the Outline before the article is created is that it gives us the opportunity to see what headings are going to be included. We can also add headings that we want to be included in the finished article or remove headings we don’t want.

Professional Tip: Surfer Ai will always include an FAQ section and conclusion near the end of the article so you don’t need to add those to the outline.

Outline Selction for Your Article

Step #4 – Review the Organic Competitors

Digital artwork portraying a stylized, vibrant garden scene that symbolizes search engine optimization (SEO) and online search ecosystem. The garden pathways are lined with lush, colorful, bush-like plants with icons and logos of various digital marketing and SEO tools. Road signs with words like 'SEO,' 'Search,' and 'Analytics' are interspersed among the plants. The scene is set against a background of tall, green trees under a bright sunburst, creating a metaphor for growth and vitality in the digital space.

Step number four includes selecting your organic competitors. Surfer Ai uses its algorithm to identify the top 10 articles for your chosen keyword.

Take time with this step because your finished content is going to be determined by your selected competition. Surfer recommends you don’t mess with this part unless you know what you are doing.

Once you have selected your competition, go ahead and click the “Create Outline” button to get your outline. Here are the competitors for the target keyword SEO for social media marketing.

Selcted Organic Competitors for the target keyword SEO for Social Media Marketing

Step #5 – Review and Edit Your Outline

In step five, you want to look closely at your outline and make sure it has all of the headings and subheadings you want in your article. If you think of something you want to add, go ahead and add it to the outline.

A Example Outline for Our Article

For my example article, I wanted a section on the best third-party tools that can help social media marketers with their SEO efforts, so I added it to the outline:

A screen shot of my Outline created by Surfer AI where I added a heading

Once you have the outline you like, just click the “Let’s Write” button to continue and sit back and wait for your article. It will take Surfer Ai about 5-15 minutes to create the article, depending on your settings, it may not take as long. The article I wrote for the example took approximately 12 minutes to create.

Step #6 – Proofread and Add Finishing Touches to Your Article

First, We recommend you read the entire article and fact-check it before posting it on your site to make sure there aren’t any errors that need to be corrected. This is an AI tool so sometimes it makes mistakes that you want to catch before the article is posted on your website.

The final step in the process, and the most important in our opinion, is adding the “human touch” and your expertise to the content. Surfer AI does a great job of creating a good “foundation” of an article but if you want to rank on page one of Google, you are going to need to make the article stand out which needs human touch.

You also need to add images, before the article will be ready to post.

Professional Tip: We recommend you add graphs, tables, and video elements to the content before you post it. This can help the user experience and the ranking of your article.

Here is an image of my finished blog post before my final edits.

Rough Draft of an Article Created using Surfer AI.

Professional Tip: As you can see in the article above, the Surfer Score is 86 out of 100. This is a competitive keyword so we try to optimize it as best we can to improve the chance of its ranking.

You can watch our Surfer AI video tutorial here:
Our video tutorial showing how to use Surfer AI

Pricing for Surfer AI

Surfer Ai is one of the many paid add-ons available through Surfer SEO. This paid add-on can be added to any of the Surfer SEO plans with a little extra cost. See the graphic below for current pricing.

Surfer Ai Pricing Chart

Pros and Cons of Surfer AI

Here are our Pros and Cons of using Surfer AI. Some of these are typical of most AI tools.


  • Surfer Ai saves us a lot of time in our content creation process

  • It’s integration with Surfer SEO makes optimizing the articles easy

  • Surfer AI saves us money vs. hiring a writer to write content for us and we do not have to wait a week to get the content

  • The high-quality content written with Surfer AI will help you rank on Google.

  • Writes long-form unique content. (We have created articles in excess of 4000 words with Surfer AI)
  • Surfer AI gives us a “strong foundation” for an article in minutes


  • The articles are not polished and ready to post to your website

  • Lack of true customization options

  • Sometimes writes very general ai generated content that has to be replaced in the final version

  • Sometimes when headings are added to the outline before the article is written, the content under that heading is generic.

Here is what Gotch SEO thinks of Surfer AI:
A review of Surfer AI done by SEO powerhouse Nathan Gotch

How Good is Surfer AI?

After using Surfer AI since it’s launch, we have written many SEO-optimized articles with it and find it extremely valuable to our business. It allows us to really scale our content production and has saved us a lot of money we would have used to hire a writer.

If you need help writing long-form content for your blog or website, Surfer AI may be the tool for you.

Surfer SEO 7-Day Money Back Guarantee

Surfer AI FAQ

Surfer Ai FAQ

Is Surfer AI free?

No, Surfer Ai is available to purchase with any Surfer SEO plan as a paid add-on. (See pricing above)

Does Surfer AI use AI?

Yes, Surfer AI uses artificial intelligence and its powerful algorithm to write SEO-optimized ai content in a matter of minutes.

Does Surfer AI help with the creation of personalized content and ads?

No, Surfer Ai is designed to help write more long-form content like blog posts, product reviews, and summaries.

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If you’re struggling with an underperforming blog or website, let us help you with your content creation by creating a content strategy that can help you create the right kind of content and help you optimize your existing content using the powerful Surfer SEO’s content editor.

Working with our team of SEO professionals will allow you to unlock the potential to rank higher and reach your target audience effectively. Contact us today at

Meet the author

Hey I'm Wesley

Wesley Cable is an SEO Content Specialist with a passion for helping small businesses expand their digital reach with the help of SEO. He is committed to making SEO services available to everyone so don’t hesitate to contact him with questions on how SEO can help your business. When not helping businesses grow and writing about SEO, Wesley enjoys spending time with his family in CA, listening to music, and wine tasting.

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