The Importance of Google Reviews for Small Businesses and How to Get More in 2024

How to get more google reviews in 2024
ratings, stars, quality

When it comes to local SEO, there is no question that Google Reviews is a major ranking factor that can help you show up at the top of Google search results. As more businesses look to the power of SEO to help grow their online presence in 2024, competition for the top spots on local search is becoming more fierce.

If you don’t have a lot of Google Reviews on your Google Business Profile (formerly known as Google My Business), that could be one reason your small business isn’t showing up at the top of Google Maps when prospective customers search Google for your products and services.

In this blog post, we’ll discuss the importance of Google reviews on your online success and things you can start implementing immediately to skyrocket your local business success.

The Importance of Google Reviews in 2024

google, seo, laptop

As we move into 2024, various studies and real-life case studies continue to underscore the importance of Google reviews in local SEO. Research by Sterling Sky indicates a clear correlation between a minimum number of Google reviews and an improvement in local search rankings, emphasizing the significance of not just the quantity but also the quality of these reviews​​.

Additionally, Search Engine Journal highlights the impact of positive reviews on a business’s visibility in the Google Map Pack, a crucial area for local search traffic. This report aligns with findings that suggest high star ratings, keywords in reviews, and the number of reviews play a pivotal role in determining a business’s placement in local search results​​.

Real-world case studies further reinforce this trend. For instance, a small café in Chicago experienced a staggering 300% increase in local search visibility and a 40% boost in revenue after optimizing its Google Business Profile and actively engaging with customer reviews, as reported by Big Fin SEO​​.

Another study by Hypetrix revealed that specific keywords in Google reviews can significantly influence local search rankings, indicating the nuanced ways in which reviews can impact SEO​​.

These findings collectively underline the continuing importance of Google Reviews in shaping the online presence and success of local businesses. As local SEO evolves, a strategic approach to managing Google Reviews – focusing on the quality, responsiveness, and relevance of content – will be vital for businesses seeking to enhance their local visibility and credibility in 2024.

The Best 14 Strategies to Get More Google Reviews in 2024

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Now that we know how important Google reviews are for your local business, let’s take a look at 10 of the best strategies you can start doing right now to increase your number of reviews.

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#1 – Provide a 5-Star Experience For Your Customers

One of the most obvious ways to increase online reviews is by providing a five-star experience for your customers. For service businesses like restaurants, salons, or electricians, providing top-notch customer service that makes people want to share their experiences with you can help boost your reviews.

Businesses that sell products should ensure that they are high quality and perform exactly as advertised. People who have a good experience with a product they purchase will likely recommend it to others and leave positive reviews.

review, opinion, feedback

#2 – Ask For Reviews

This sounds simple, but customers are not likely to do anything without being asked. Your customers are busy, so giving you a Google review may not be top of mind even after an incredible experience with your business. Make sure you start asking for reviews immediately.

You will be surprised how easy this is and how many reviews you will get.

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#3 – Make Leaving Reviews Easy

One of the best things you can do to get more reviews is to make it easy for your customers to leave you one. Your customers are not going to search Google for your business profile to leave you a review.

Some businesses are providing their customers with a link that goes directly to their Google review page. This removes unnecessary steps, making it easier for them to leave the review. You can also take advantage of QR codes.

Take advantage of mobile devices’ popularity and portability by giving your customers a QR code they can scan to access your business review page directly.

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#4 – Get Reviews From Your Partners and Other Businesses

This is one strategy that many businesses don’t take advantage of. Customers are not the only people who can leave reviews for you. If you have partners or other businesses that you work with, have them go on and leave you a Google review.

They can tell prospective customers about their experience working with you, which can really help your Google search results. This is something you can start doing right now.

customer service, customer satisfaction, shaking hands

#5 – Train Your Team to Request Reviews

If you have employees, ensure they understand the importance of positive Google reviews for your business and train them to ask for them. Train them at the right time to ask for the review and exactly how you want them to do it. The more people solicit reviews for your business, the better.

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#6 – Engage With Your Customers on Social Media

Engaging with your customers on social media shows them that they are important. If people say good things about you on your social media account, thank them for the kind words and ask them for a review.

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#7 – Use Review Management Tools

In 2024, the name of the game for busy small business owners is automation. With AI becoming more common and available to help make our lives more efficient, some business owners have turned to Google review management software to manage Google reviews.

These programs are set up to help you solicit reviews, track your reviews, automatically reply to positive reviews, and be notified when you receive negative reviews that need attention.

Top review management software options include Spout Social, Birdeye, Podium, and Review Trackers.

learn more, call to action button, button

#8 – Add a CTA via Your Online Newsletter

For local businesses taking advantage of email marketing and having a newsletter, adding a call to action in your newsletter and encouraging people to leave you a review can make a huge difference.

If you have an email list of 500 customers and send out monthly emails, adding a call to action to the newsletter reminds those 500 people to leave a review. They may not do it the first time, but after seeing that month after month, you increase your chances of getting reviewed.

box, open, taking out

#9 – Include a Card in Your Shipments To Customers

For businesses that ship products to customers, including something in the package you send to your customers asking them for a Google review can really help.

I’ve ordered wine from the same winery for years, and they recently started including a reminder about leaving reviews in their shipments. I had never thought about doing that before, so I went on and left them a review.

need help, contact us, idea

#10 – Follow Up With Customers After a Purchase or Experience

Contacting customers after they have purchased one of your products or patronized your business is a good business practice. Most businesses don’t take the time to do this, so you will be surprised at how following up with them makes them feel. These follow-up calls are also great times to ask for reviews.

For larger businesses or businesses that don’t have the manpower to make these calls, following up with an email can work. It isn’t quite as personal as a phone call, but you should be able to get more reviews that way.

smartphone, app, news

#11 – Mobile Review Stations

Setting up a mobile review station in your business is an excellent way to increase Google reviews. Set up a tablet or kiosk in your location that customers can go over and leave you a review. This gives people a fun way to leave a review when their experience is fresh in their mind.

It also allows them to take a picture of them in your establishment, which can help Google see them as legitimate reviews.

wordpress, blogging, writing

#12 – Take Advantage of Your Blog

If you have a blog on your website, and all businesses should write a blog post explaining how important reviews are for your business and how much you appreciate them. Then leave a link at the bottom of the blog post for them to click and leave a review.

This strategy explains to your customers what these reviews do for your business and encourages them to help you.

rating, phone, customer

#13 – Customer Surveys

Some small businesses find that sending customer surveys via email or regular mail is a good way to ask for reviews. Not only is the feedback on these surveys valuable for helping you improve your business, but if you can get a review simultaneously, this can be a double win.

CreativityNext SEO logo

#14 – Work With An SEO Professional like CreativityNext SEO

Partnering with a local SEO expert who is proficient in managing Google reviews can significantly enhance your business’s online reputation. Not only does this ensure an increase in the number of reviews, but it also guarantees prompt responses to these reviews, allowing you to concentrate on running your business effectively.

At CreativityNext SEO, we recognize the pivotal role of Google Review management in local SEO success. That’s why we have integrated it as a key component of our SEO packages.

We understand its importance in boosting local search rankings and view it as a fundamental duty to efficiently manage this aspect when local businesses entrust us with growing their online presence.

logo google, google, research

Google Reviews Final Thoughts

As this blog post shows, Google Reviews are not just a reflection of customer satisfaction; they are a vital tool for enhancing your business’s online presence and search engine rankings. Effectively managing your Google Reviews can lead to substantial growth in local visibility and revenue.

For small businesses in Rocklin and the surrounding areas, the journey towards achieving online success in 2024 is greatly influenced by how well you leverage these reviews. If you’re looking to harness the full potential of Google Reviews and elevate your local SEO strategy, we are here to help.

Contact us today to explore how we can assist you in reaching your online goals, turning customer feedback into your business’s most valuable asset. Let’s work together to make your business the top choice for local customers!

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Google Reviews FAQ

Why are Google Reviews especially important for small businesses in 2024?

Google Reviews are crucial for enhancing online visibility and credibility. Reviews continue to be a key factor in local SEO as search algorithms evolve, influencing how businesses rank in search results and in the Google Map Pack​​​​.

How do Google Reviews impact local search rankings?

Google Reviews affect local search rankings by contributing to the business’s overall online reputation. Key factors include the number of reviews, the overall star rating, and the presence of relevant keywords within the reviews​​.

Can Google Reviews drive actual business growth?

Yes, effective management of Google Reviews can lead to tangible business growth. For instance, studies have shown that businesses with active review engagement can experience significant increases in local search visibility and revenue​​.

What strategies can businesses use to increase their Google Reviews?

Businesses can increase their Google Reviews by providing excellent customer service, directly asking customers for reviews, making the review process easy, engaging with customers on social media, and using review management tools.

How should a business respond to negative Google Reviews?

It’s crucial to respond to a negative review promptly and professionally. Acknowledge the issue, offer to resolve it, and, if needed, take further discussion offline. Do not argue with the person who gave you the negative review or post unprofessional responses, as this will hurt your reputation, even if you are right.

Responding to negative reviews shows commitment to customer service and can even turn a negative experience into a positive one.

Are there any guidelines businesses should follow when soliciting reviews?

Yes, businesses should follow Google’s guidelines, which prohibit incentivizing reviews. Instead, businesses should encourage honest customer feedback without offering rewards or compensation.

How does responding to Google Reviews affect a business’s reputation?

Responding to positive and negative reviews shows that a business values customer feedback and is actively engaged. This can enhance the business’s reputation and build trust among potential customers.

Is there a best time or method to ask customers for reviews?

The best time to ask for a review is soon after a purchase or service experience. Methods can include follow-up emails, direct requests, or through printed materials or signage.

Can businesses remove or dispute unfair Google Reviews?

Businesses cannot remove reviews themselves but can flag inappropriate reviews for Google to review. It’s important to understand that not all negative reviews will be eligible for removal.

Can I Buy Google Reviews?

As a business owner, you will likely get people contacting you asking to sell fake reviews to help your local search engine optimization. As tempting as this may be, especially when you see the competition has a lot more reviews than you, do not buy reviews.

We often get asked, “Can Google detect fake reviews?” Absolutely. Google often removes reviews if it suspects they are fake and doesn’t ask questions first. Imagine you purchased fake reviews and got a bump in search traffic to your business website. Eventually, Google will discover what you did and ban you. You may never be able to get your business to show up again on Google. Trust us, it isn’t worth it.

Meet the author

Hello! I'm Wesley

Wesley S. Cable Sr. is the founder and SEO Specialist at CreativityNext SEO Solutions, based in Rocklin, CA. With over 15 years of living and working in the Rocklin community, Wesley has a unique insight into the local market and its needs. 

Although relatively new to the SEO industry, he has quickly established himself as a knowledgeable expert by leveraging advanced AI tools and proven SEO strategies to help small businesses boost their online presence and attract local customers. 

Committed to transparency and honesty in all SEO practices, Wesley ensures clients are always informed and confident in the implemented strategies. His dedication to providing personalized, results-driven SEO services makes him a trusted partner for businesses seeking sustainable growth through ethical and effective SEO practices.

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