Menu
Google Business Profile Health Check & Improvement Tool
Enter your Google Business Profile URL and answer the questions to receive a customized action plan for optimizing your profile.
Please enter the full URL of your Google Business Profile. For example, it should look like this: https://g.page/YourBusinessName.
Once you enter the URL, click "Open Profile" to proceed with the assessment.
1. Is your business name, address, and phone number consistent across platforms?
Why This Matters: Consistent NAP information helps search engines recognize your business.
*Guidance: Ensure NAP consistency across your website, Google, and other directories.
2. Are your operating hours accurate and up-to-date?
Why This Matters: Accurate hours ensure customers know when you’re open, enhancing customer trust and experience.
*Guidance: Confirm that your business hours reflect special hours for holidays or temporary closures.
3. Do you have recent, high-quality photos of your business?
Why This Matters: Photos attract attention and give customers a sense of your business environment.
*Guidance: Aim for at least 10-15 photos that show the interior, exterior, products, and services of your business.
4. Are there relevant categories selected for your business?
Why This Matters: Choosing accurate categories helps customers find your business in relevant searches.
*Guidance: Choose a primary category that best describes your business, along with secondary categories for related services.
5. Are there recent customer reviews, and do you respond to them?
Why This Matters: Reviews build trust, and responding to them shows you value customer feedback.
*Guidance: Regularly encourage reviews and respond to each one, addressing any concerns professionally.
6. Is your website linked and verified on your profile?
Why This Matters: Linking your website builds credibility and directs traffic to your business.
*Guidance: Ensure the URL is accurate and links directly to your website.
7. Do you have a detailed business description that includes relevant keywords?
Why This Matters: A detailed description helps customers and improves search visibility.
*Guidance: Use around 750 characters to describe your business and include relevant keywords naturally.
8. Are there relevant products or services listed on your profile?
Why This Matters: Listing products or services helps match your profile to relevant searches.
*Guidance: Use the “Products” or “Services” section to list your main offerings, with descriptions and pricing where relevant.
9. Are there Q&A entries on your profile, and are they up-to-date?
Why This Matters: The Q&A section can address common customer questions and improve trust.
*Guidance: Regularly review the Q&A section, and add commonly asked questions and answers if needed.
10. Do you post regular updates about offers, events, or business news?
Why This Matters: Regular updates show your business is active and engaged.
*Guidance: Aim to post at least weekly, sharing news, events, or promotions.